It All Began with Love — and Pain I’ve always treated my pet as family. Years ago, I planned a weekend hiking trip. The road was rough, and I thought it might be too much for my little buddy, so I left him at home. When I returned, he was hiding, not eating, not even wagging his tail. Days later, the vet said: he was showing early signs of depression. That broke me. That was the first time I realized: A pet's happiness is closely tied to shared experiences with their humans. But the world isn’t always built for that.

Another time, I finally took him on an outdoor trip — no more guilt. We were so excited! But I didn’t prepare properly. No insect repellent. No pet shoes. No wipes. A week later, he started scratching nonstop. After lab tests — he had contracted mites and parasites from the woods. He lost weight. He was scared of going outside again. I swore to never let this happen again — to my pet or anyone else's.

Out of guilt, love, and determination, I started FedoraZeno. A brand created by someone who’s made the mistakes, felt the pain — and now wants to make outdoor adventures safer, easier, and happier for every pet. We design and curate gear that helps pets enjoy: Safe travel 🚗 Comfortable outdoor living 🏕️ Engaging activities 🐾 Proper grooming and care 💧 So no one else has to learn the hard way.

We believe in more than just selling products. We believe in building a lifestyle — where pets aren’t just included in outdoor life, they’re celebrated in it. Our mission is: To empower pet parents with the right tools To improve pet wellbeing, both physical and mental To make outdoor bonding safe, fun, and stress-free

I’m not a businessperson. I’m someone who learned through love and mistakes. I founded FedoraZeno for people like me — those who love their pets deeply, but were left helpless by the lack of outdoor-ready gear. Every product we launch is tested, rethought, and crafted with real care. Not for trend. Not for profit. Just for them — our companions who give us everything, and ask for nothing.

FedoraZeno is not just a brand. It’s a community. A commitment. A promise. To love better, live freer, and take our pets with us — wherever we go.